Des Moines Parent Spotlight: Estee Roe in Des Moines, Iowa

Des Moines Parent Spotlight

by Erin Huiatt

Des Moines Parent Spotlight: Estee Roe

Estee Roe is another sweet mama I had the privilege of meeting through FemCity Des Moines. Her positivity always encourages me to look on the brighter side of things. Learn more about Estee’s business, parenting advice (these are good!), and Des Moines favorites.

Give us a little background of your family and personal life! How many kids do you have? Have you lived in Des Moines all your life?

My husband, Ryan and I are originally from small towns in Iowa. Ryan from Keosauqua and myself from Exira. We have lived in Des Moines for almost 20 years and have two kids, Nash (10) and London (8). We spend our time supporting their interest in theatre, music, and sports.

What is your business, and what do you do?

I am an advocate for an anti-aging, botanically based haircare line for the whole family including pets. We are clinically proven to stimulate new hair growth as well as gluten-free, vegan and leaping bunny certified.
A fun fact: We didn’t have to reformulate our products to get them into the UK, which has significantly higher product safety standards.

Why did you become a small business owner?

I started my side business to help others find the confidence that I had, lost and regained in my hair. Three years ago I started losing my hair and a long time friend, a hairstylist and educator of 19 years, recommended a product to me. The haircare line helped me, and I felt this would be an opportunity to help others with their own hair woes.

Where is your favorite place to take your children to play indoors?

We enjoy spending time indoors at the library and trampoline parks. Although as they get older and become more independent, we do our best to “trap” them inside with us 🙂

Where is your favorite place to take your children to play outdoors?

We enjoy anything outdoors especially camping. The kids absolutely love it!

Parent’s day/night out. Describe your perfect parent only day/night out in Des Moines.

New restaurant, drinks and listening to music.

What are some tips on juggling parenthood, working, and personal life?

Establishing open, honest lines of communication with your kids and/or spouse and keeping the core family values a priority. Do what works best for you and your family.

What is your number one parenting tip?

Do NOT compare yourself to others. A life tip, right?! But really, there is so much judgment around parenting. It’s hard for everyone and they’re lying if they say it’s not. We defined boundaries and consistency within those boundaries – and didn’t ask permission from others.